Come Diwali, all you see around you is lot of pomp and colour. Apart from this,
Newspapers carry free hand outs with advertisements about the latest in shopping and various discounts.
Magazines and the cookery shows in the T.V. will crackle crisply with various recipes to be specially tried for Diwali, but the same when tried at home will shape up like some rare species.
T.V and the FM channels screaming with textile ads, jewellery ads, sweet shop ads.
And most importantly,the Dos and Donts exploding in every nook and corner.Oh ya, I very well know that I should not burst a cracker near a hospital.
Allright, these are some minor things and I am willing to overlook them. But there are a couple of things which I get highly pissed off about.
The T.V. channels , in the name of showing some “inthiya tholaikatchigalil muthal murayaga” movie, butchers the programme by long good trains masquerading as advertisements. I shall bow my head to anyone who has watched a full film or a complete programme telecast on a festival day. Infact, I am very sure that the number of times the T.V. audience hopping across channels on a festival day like this will be more than what they do all through the year.
The second thing that am wary of is the bakshanams that come from ethir veetu mami, pakkathu veet akka and so on. May be they all think one should have diabetes after Diwali. Oh, I am not being rude or insensitive to those who suffer from that affliction. People constantly feed you with sweets…there will be so many sweet boxes at home by the end of the day that the amount of sweets fed can actually feed an entire wedding
So what I am I going to do for this Diwali? I plan to wake up by 4 a.m. because that’s the time I can watch T.V without any ads butchering the programme.I wish to start off my day with peace. Secondly, I donot intend to stuff myself with all kind of bakshanams and sweets to match with the frequency of an ad shown on the T.V. Otherwise, who knows …any noise heard might not be that of crackers alone…
All said and done, Wish you a very Happy Diwali!